Tampax    

I collaborated with Creative Advertiser Emma Simpson to develop an advertising campaign imagined for Tampax, centered around the notion that menstruation should not be a feared experience. Our campaign was based on an analysis of the benefits of menstruation, such as having a greater access to fuel for physical activity, heightened sexual arousal, the time being a monthly reminder to take a guilt-free break and serving as a bonding experience amongst others. Our campaign visuals were designed to align with each of these themes.